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September is Boy Scout Month at Bass Pro Shops—Providing a Compass for Life

The BSA is proud to announce that September is Boy Scout Month at Bass Pro Shops. This promotion will run in all of the Bass Pro Shop stores for the entire month of September 2013.

The Bass Pro Shops promotional partnership is in its sixth year and is a multifaceted event created to give families the knowledge and ideas they need to maximize their enjoyment of the outdoors. The following are offered on Tuesdays, Thursdays, and weekends for the duration of the promotion (remember, everything is free!):

  • Workshops for youth (suitable for ages 8–12) on subjects like fishing and rifle shooting. Following each workshop, participants complete a worksheet and earn a lapel pin. Opportunities are available to test youth bows, practice casting, shoot air rifles, and engage in other activities.
  • Free crafts will be available for children of all ages, including stamping animal tracks, leather stamping, and building and painting a birdhouse. Each Saturday from 7–8 p.m., families may enjoy making s’mores together over an open fire in front of the store.

What’s in It for the Boy Scouts and Your Local Council?

  1. Increase awareness of Scouting in the community to help grow membership
  2. Raise money through a customer donation program at each store
  3. Offer fulfillment of merit badge requirements through in-store workshops to your Scouts
  4. Invite Cub Scouts to come out and participate in workshops preparing them for Boy Scouting

How Can Your Council Help and Benefit?
Any time during the fall family promotion (but particularly on weekends, when traffic is highest), Scouts are encouraged to be in the store to talk to customers, solicit membership (youth and adults), and remind visitors of the donation program (explained below). Bass Pro Shops will provide a covered, skirted table and chairs for your council, and have in-store signage promoting the BSA.

Donation Program
During the month of September, Bass Pro Shops will offer customers an opportunity to donate $2 or $5 to the BSA at each cash register. This donation will also enter the customer into a drawing for a $500, $250, or $100 Bass Pro Shops gift card if the customer completes the information on the donation form. At the end of the promotion, 50 percent of the money collected will come to the National Council and the other 50 percent will be given to your local council. Scouts present in the stores are encouraged to talk about the donation with customers to increase results.

Merit Badge Classes
Bass Pro Shops is uniquely qualified to offer several workshops with merit badge requirements included. This year, Bass Pro Shops has chosen to highlight the Fishing and Rifle Shooting merit badges for Scouts. (Fishing does not include the final step of actually going fishing, and Rifle Shooting will use the air rifle option.)

Advertising Support
This promotion is being supported with national advertising and has been approved by the National Council. Bass Pro Shops’ national advertising includes television, direct mail, in-store signs, a website and email campaign to Bass Pro Shops customers, and a mention on Twitter to Bass Pro Shops followers.

Store Management Support
If your council has specific needs or ideas, please schedule a meeting with store management in advance; they’re glad to work with you. Bass Pro Shops’ corporate office has sent out a communication to its stores in advance of this event, so don’t hesitate to reach out ASAP to begin preparations.

National Council Support
The Corporate Alliances Team is working with Bass Pro Shops to provide a seamless experience for every participating council. In addition to communicating with the 51 councils in Bass Pro Shop store areas, we will be communicating to all councils across the country to inform them of this promotion in case they or their members choose to visit a Bass Pro Shops store during the month of September. Either way, Scouting benefits from more of our members being aware of this promotion. For questions or more information, contact the Corporate Alliances Team at corporate.alliances@scouting.org or call 972-580-2247.

Bass Pro Shops Online Toolkit
An online toolkit is available that includes sample emails, letters, and fliers you can use to help promote your participation for the entire month of September. Communication of this will go out in advance with instructions on how to access it at www.scouting.org/BassProShopsExternal Link.

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